Sunday, November 10, 2019

Ashford University Library: What does the library have to offer? Essay

Research is one of the most important parts of an individual’s academic life and proof that they have developed their academic skills and knowledge in their area of study. Ashford University Library is an amazing place where one is able to access all the materials that is needed in carrying out a research in any field of study. Conducting any kind of research requires full access to various sources that are considered to be scholarly sources that are reliable for information and data that will help in making the research credible. Using Ashford University Library for research and to access data and information from reliable sources offers an opportunity for s credible research since the library has scholarly sources as well as popular sources that can easily be accessed (Ashford University, 2013). Ashford University Library: What does the library have to offer?                The benefits of using Ashford University Library are that a researcher is able to access all data and information within the library without having to engage the services of outside sources (Gasparyan, Ayvazyan, Gorin, & Kitas, 2014). The materials and sources which are included in the portfolio of Ashford University Library are credible and reliable sources which are easy to access through the simplest search tools of the library (Ashford University, 2013). This helps in saving a lot of time when carrying out a research since all information and data is within research by simply using the search tools which include the university’s database and the Find@AU search tool that are simple and easy to use. Ashford University Library has sources which are considered scholarly and sources which are considered popular (Calkins, 2007). Scholarly sources within the library simply refers to sources which that have been published by recognized scholarly organizati ons or institutions such as universities and sources which have been sent out to other scholarly peers for an anonymous review. The sources always include journals and even books which have been published by scholarly groups, colleges or universities (Gasparyan, Ayvazyan, Gorin, & Kitas, 2014). Furthermore, in scholarly sources, the original research have been published in books and even journals, written by people who are experts in that field of study, has citations and are usually longer, having about 10 to 30 pages of research (Calkins, 2007). Popular sources on the other hand are considered to contain interesting stories, which may refer to research but do not necessarily contain the original research that was conducted. In addition, they are written by general public, they lack citations in most occasions, not peer-reviewed and they tend to be much shorter, having about 200 words to some few pages of writing (Gasparyan, Ayvazyan, Gorin, & Kitas, 2014). To make proper use of the library’s database and to know effectively and efficiently what you need for your research, it would be important to know what your research entails and what you hope to achieve with the final completed research (Ashford University, 2013). This means the thesis and the problem question to be answered by the research must be identified and clearly understood after which one will be able to know what materials to look for in the library (Calkins, 2007). The resources that fit the need for the research can be identified through the problem question and the thesis statement which will help in knowing whether the research will require use of scholarly sources or any other sources which can help in providing data for the research. Conclusion                Conducting a complete research that is satisfactory and one that can be relied on requires the use of data and information sources which are reliable. Ashford University Library provides great opportunity for conducting research since it offers a wide range of scholarly sources that can be relied on for research in any field of study. The benefits that one gets from using Ashford University Library are numerous since the sources available within the university are considered to be scholarly hence the reliability of the resources. References Ashford University, (2013), Library Services viewed from http://www.ashford.edu/student_services/library_resources.htm on 9th August 2014. Ashford University, (2013), Writing Services, viewed from https://awc.ashford.edu/research-papers-intro-to-the-online-library.html on 9th August 2014. Calkins, S. R. (2007). Evaluating Internet and Scholarly Sources Across the Disciplines: Two Case Studies. College Teaching, 55(4), 151-156. Gasparyan, A., Ayvazyan, L., Gorin, S. V., & Kitas, G. D. (2014). Upgrading instructions for authors of scholarly journals. Croatian Medical Journal, 55(3), 271-280. doi:10.3325/cmj.2014.55.271 Source document

Friday, November 8, 2019

The Catcher in the Rye Characters

'The Catcher in the Rye' Characters The Catcher in the Rye remains a singular creation, a novel that is wholly tied to the intelligent, immature, and tortured point-of-view of its main character, Holden Caulfield. In some ways Holden is the only character in The Catcher in the Rye, as everyone else in the story is filtered through Holden’s perception, which is unreliable and often self-indulgent. The end result of this technique is that every other character and their actions must be judged in terms of Holden’s evolution or lack thereof- are the people he meets really phonies or does he only see them that way? The fact that Holden’s Voice still rings true today, while his unreliable nature makes understanding the other characters a challenge, is a testament to Salinger’s skill. Holden Caulfield Holden Caulfield is the sixteen-year-old narrator of the novel. Intelligent and emotional, Holden feels lonely and alienated from the world around him. He considers most of the people and places he encounters phony- hypocritical, inauthentic, and pretentious. Holden strives to present himself as a cynical and worldly person who sees through everyone elses tricks, but at times his own youthful naà ¯vetà © shines through. Holdens cynicism can be viewed as a defense mechanism, employed to avoid facing the pain of adulthood and its accompanying loss of innocence. Indeed, Holden adores his younger sister Phoebe and cherishes her innocence, which he equates to inherent goodness. His fantasy of playing the role of catcher in the rye serves to highlight this point: since Holden cannot restore his own innocence, he yearns to protect the innocence of others. Holden is an unreliable first-person narrator. All of Holdens experiences and interactions are presented from his own perspective, so the reader never gets objective information about the novels events. However, there are hints Holden is describing something of a fantasy version of himself, as when the women at the Lavender Room laugh after Holden convinces their friend to dance with him. Holden is obsessed with death, particularly the death of his younger brother, Allie. Over the course of the novel, his health seems to disintegrate. He experiences headaches and nausea and at one point loses consciousness. These symptoms may be real, but they could also be psychosomatic, representing Holdens increasing inner turmoil as he repeatedly tries and fails to find human connection. Ackley Ackley is a classmate of Holdens at Pencey Prep. He has bad hygiene and isnt very popular. Holden claims to despise Ackley, but the two boys go to the movies together, and Holden seeks out Ackley after his altercation with Stradlater. There are hints that Holden views Ackley as a version of himself. Ackley brags about made-up sexual experiences in much the same way that Holden feigns worldliness and life experience. In fact, Holden treats Ackley rather similarly to how other people treat Holden at different points in the story. Stradlater Stradlater is Holden’s roommate at Pencey Prep. Confident, handsome, and popular, Stradlater is, in some ways, everything Holden wishes he could be. He describes Stradlater’s inappropriate seduction techniques with breathless admiration, while at the same time clearly understanding how terrible Stradlaters behavior is. Holden is too sensitive to be like Stradlater- notice how he describes the girl he likes in terms of her interests and feelings, not her physicality- but there is a part of him that wishes he was. Phoebe Caulfield Phoebe is Holden’s ten-year-old sister. She is one of the few people Holden does not consider phony. Smart and loving, Phoebe is one of Holdens only sources of happiness. She is also unusually perceptive for her age- she instantly perceives Holden’s pain and offers to run away with him in order to help him. For Holden, Phoebe embodies the lost childhood innocence that he is mourning. Allie Caulfield Allie is Holdens late brother, who died of leukemia prior to the start of the novels events. Holden views Allie as a perfect innocent who died before he could be corrupted by knowledge and maturity. In some ways, the memory of Allie is a stand-in for Holdens younger self, the boy he used to be before the loss of innocence. Sally Hayes Sally Hayes is a teenage girl who goes on dates with Holden. Holden thinks Sally is stupid and conventional, but her actions dont support this assessment. Sally is well-read and well-mannered, and her self-centeredness seems more like developmentally-appropriate teenage behavior than a lifetime personality flaw. When Holden invites Sally to run away with him, Sallys rejection of the fantasy is rooted in a clear-headed analysis of their prospects. In other words, Sally’s sole crime is not conforming to Holden’s fantasy about her. In turn, Holden covers his hurt at being rejected by deciding Sally is not worth his time (a very adolescent reaction). Carl Luce Carl Luce is Holdens former student advisor from the Whooton School. He is three years older than Holden. At Whooton, Carl was a source of information about sex for the younger boys. When Holden is in New York City, he meets up with Carl, who is now nineteen and a student at Columbia. Holden tries to get Carl to talk about sex, but Carl refuses and eventually becomes so frustrated with the incessant questioning that he leaves. Holden also asks about Carls sexual orientation, a moment that suggests Holden may be questioning his own sexuality. Mr. Antolini Mr. Antolini is Holdens former English teacher. Mr. Antolini is sincerely invested in helping Holden, offering him emotional support, advice, and even a place to stay. During their conversation, he treats Holden with respect and acknowledges Holdens struggles and sensitivity. Holden likes Mr. Antolini, but when he wakes up to find Mr. Antolinis hand on his forehead, he interprets the action as a sexual advance and leaves abruptly. It is unclear whether Holdens interpretation is accurate, however, as the gesture could simply signify care and concern. Sunny Sunny is a prostitute that Maurice, the elevator operator-sum-pimp at the hotel sends to Holden. She appears to Holden to be quite young and immature, and he loses interest in having sex with her after observing some of her nervous habits. Holden comes to see her as being worse off than he is- a lone moment of sympathy for the character. She becomes, in other words, a human being to him instead of a sex object, and he can’t bring himself to do anything. At the same time, his loss of sexual desire could be seen as a lack of interest in the female gender.

Wednesday, November 6, 2019

Integrated Marketing Communication The WritePass Journal

Integrated Marketing Communication Abstract Integrated Marketing Communication : 123). There is a distinct drift in the evolution of the IMC and the marketing theory practice. For instance, Luck and Moffat (2009: 318) outlines that there is turf war and tension between control of â€Å"communication† development and strategy and coordination of marketing communication. Ewing (2009: 109) acknowledges that the most valuable customer should be considered first. This state differs from the reality where there is little evidence of differential customer value. It is also clear that there exists an undefined relationship between different marketing communications and consumers. However, there is an emerging synergistic effect on the combination of print and television advertisements. 1.4 Empirical study on IMC Duncan and Everett (1993: 35) state that it is quite difficult to take a perfect research on IMC as it comprises both the processes and the concepts. The concepts also differ based on the type of the organization and the researcher. Research on IMC focused on several aspects such as cooperation within an organization, compensation systems employed, and an organizational strategic development.   This therefore posed a huge hindrance on the implementation of the IMC in UK. In UK and USA, there is minimal evidence on the IMC prescription in various corporate and marketing communications. Cornelissen and Lock (2000: 12) asserts that 81% of the largest corporate in US have arranged their external communication into separate marketing departments and public relations. On the other hand, Eagle, Kitchen and Bulmer (2007: 968) reported that out of 323 organizations in the UK, Canada and the USA, public relations was more effective when communication function is equal to marketing communication. In addition, Eagle, Kitchen and Bulmer (2007: 966) study also looked at the effectiveness of an organisation of central public relations against the various independent units of communication programmes like marketing communication. This study stressed that there is little evidence about delegation of communication â€Å"responsibilities† and there are no negative consequences on the structural dispersion of communication disciplines to form separate units. Kitchen, Kim and Schultz (2008:540) acknowledges that IMC is quite prevalent in USA and UK as compared to other countries. It is predetermined in the global communication â€Å"techniques† despite suggestions by Luck and Moffat (2009: 315) that media integration and advertisement are the major instruments in global promotional and marketing campaigns. In addition, Yeshin (2006: 89) opines that IMC is contingent on an individualised behavioural database which hinders an active organizational process in developing a sophisticated marketing communication network. 1.5 IMC and Contemporary Marketing Communication Percy and Elliot (2012: 190) confirms that there is little empirical proof about marketing communication and IMC shift from mass marketing communication to the impending IMC practices. The IMC concept has been proven to be ambiguous as it is still underdeveloped. The marketing communication organization has however set up a clear description of change as integrated configurations have now replaced the functional structures in an advertising agencies and companies. Traditionally, IMC has a holistic system which fosters zero based thinking; this is a state where most cost effective solutions to communication are critically chosen.   Hartley and Pickton (1999: 99) argue that integration is the sole solution to foster cross-functional cooperation in varied disciplines. In addition, Ewing (2009: 113) posits that integration is considered as the merger of barely all the marketing communication. 1.6 Conclusion Validity is one of the descriptive theories that marketing communication management has established. Recent reviews on IMC research in UK and US have suggested that IMC has been periodical and as such; little evidence has been posed to validate contemporary marketing communication processes. I have therefore argued for IMC concept to be considered rhetorical. IMC is also less practical in UK and US as IMC concepts is considered ambiguous. Changes in market trends have also hindered the incorporation of IMC in today’s advertising. The paper has also critically analysed the rhetorical reasoning. In addition, past and contemporary marketing communication researches have been clarified. Bibliography Cornelissen, J. (2001). Integrated Marketing Communications and the Language of Marketing Development. International Journal of Advertising, 20(4) pp. 483-498 Cornelissen, J. P. and Lock, A.R. (2000) ‘Theoretical Concept or Management Fashion? Examining the significance of IMC’, Journal of Advertising Research, 40 (5), pp.7-15. Duncan, T. and Everett, S. (1993) ‘Client Perceptions of Integrated Marketing Communications.’ Journal of Advertising Research, 33 (3), pp.30-39. Eagle, L. , Kitchen, P. , and Bulmer, S.(2007). Insights into Interpreting Integrated Marketing Communications. European Journal of Marketing, 41(7/8) pp. 956-970. Eagle, L., Kitchen, P.J. and Bulmer, S. (2007) ‘Insights into interpreting Integrated Marketing Communications: A Two-Nation Qualitative Comparison’ European Journal of Marketing, 41 (7/8), pp.956-970. Ewing, M. (2009). Integrated Marketing Communications Measurement and Evaluation. Journal of Marketing and Communications, 15(2-3), pp. 103-117 Hartley, B. and Pickton, D. (1999). Integrated Marketing Communications Requires a New Way of Thinking. Journal of Marketing Communications, 5. Pp 97-106 Kitchen, P. and Schultz, D. (1998). IMC-A UK ad’ Agency Perspective. Journal of Marketing Management. 14, pp. 465-485. Kitchen, P., Kim, I. and Shultz, D.E. (2008) ‘Integrated Marketing Communications: Practice Leads Theory’, Journal of Advertising Research, 48 (4) pp.531-546. Luck, E. and Moffat, J. (2009). ‘IMC: Has Anything Really Changed? A New Perspective on an Old Definition’, Journal of Marketing Communications, 15 (5), pp.311-325. Percy, L. and Elliot, R. (2012). Strategic Advertising Management. Fourth edition. Oxford: Oxford University Press. Yeshin, T. (2006). ‘Advertising’. London: Thomson learning.

Sunday, November 3, 2019

Targeted Work Class Research Paper Example | Topics and Well Written Essays - 1000 words

Targeted Work Class - Research Paper Example Human resource planning should serve as a link between human resources management and the overall strategic plan of the organization. Workforce planning is defined as: A process in which an organization attempts to estimate the demand for labor and evaluate the size, nature and sources of supply which will be required to meet the demand. For example, aging populations in most western countries and growing demands for qualified workers in developing economies have underscored the importance of effective Human Resource Planning. The circumstance that the world is changing daily as we move forward in the future demands that the process be an iterative one. Organizations are also changing to fit into the future. A planning model is therefore needed that allows us to anticipate the future and to use this anticipation with the analysis of our organization-its culture, mission, strengths and weaknesses-to define strategic issues, to chart our direction by developing strategic vision and pla ns, to define how an organization will implement these plans and to specify how an organization will evaluate how it is planning to implement these plans. Every organizations wish is its continuity to succeed. In order to prosper, an organization acquires the support and resources it needs to fulfill its mission. In the end success is measured by how well and the organization accomplishes its missions and vision. In his book, he suggests that to achieve a favorable future, an organization should involve all the resources, the interested parties, that is, anyone interested in achieving the organizations goals in envisioning the most desirable future and to work together to make that vision a reality, together as an organization. Committees are created to oversee the process of planning. Planners are then guide by the organizations mission, vision or values to carry out the process. In some cases, the planners identify the external environment and determine the planning structure on t he basis of these. Indeed, with the use of strengths, weaknesses, opportunities and threats (SWOT) analysis is crucial in addressing the methods to be used. This helps to set up priorities which will be used to analyze the results of the plans. It is important that the organizations involved ensure that the plans are sustainable. Sustainability of the organization is important because the strategic planning initializes a process that focusses on the future of the organization. The communication between the stakeholders is very important in sustaining a suitable working environment. Therefore, the key to strategic management in the organizational change is to understand that people communicate and actually work together to create that future. However, this does not mean that strategic mean that strategic management replaces traditional management activities such as budgeting, controlling and monitoring. The change that takes shape is rather the integration of these activities into br oader context, taking into account the external environment, internal organizational capabilities, and the organizations overall purpose and direction. For example, budgeting is done to not only oversee the operations of the organization at certain period of time, but, it is constructed to lift the organization to its missions and objectives, which is long term objective. This is also carried out in all the other

Friday, November 1, 2019

Walmart Essay Example | Topics and Well Written Essays - 750 words

Walmart - Essay Example The tool of success touched the door steps of Walmart early in the century when it overcame the existing Exxon Mobile and other notable players of the market namely General motors and Ford. The core policy adopted across the United States was based on the principle of discounted sales across its large number of super stores. The success can be measured and evaluated by the figures, since figures speak no exaggeration, and tell the real story. While in 1993 the net sales stood at thirty three thousand dollars, by 2002 the entire sales had popped up to over 2 hundred thousand dollars. Similarly the number of associates, and the units also increased, speaking for its ever successful working and expansion. The number of super stores were also increased in the mentioned period of time which is another sign of the demand of customers and living up to it. Grocery retail is another area it has barged into and has found success. The endeavor was not limited to the local shores; instead the entire project was expanded beyond the borders and continents. In such pursuit, the company extended its services across Europe. The ever constant principle of Customer friendly services and reduces prices made its service and products sell like hot cakes anywhere it went. It was faced with number of obstacles in foreign lands, much in case of Germany, where profits were not as visible as in the rest of off shore markets. In bid to overcome this obstacle, it came up with the proposition of constant pricing across the local and international market in all the chains of Walmart. Germany hasn’t been the best of spots for hunting in terms of Walmart expansion. However it has received good response in countries like China, Canada and Mexico. Success does not come without a pre defined policy and procedure. Properly worked out mechanism needs to be in place which requires

Wednesday, October 30, 2019

Urban services (waste collection and cleaning) and waste treatment Thesis

Urban services (waste collection and cleaning) and waste treatment activities Globally (focus in Europe) - Thesis Example ries do not differ much as to their wastes disposal priorities, but Europe is more advanced in treatment because of experimentation and implementation of technologies. Landfills would remain a problem because of scarce resources and need for area developments. Outlook and trends of the waste industry is good as revenues of the players in the industry are encouraging. Waste disposal is one of the urgent environmental problems facing regions all over the world. The over consumption of resources and creation of non-biodegradable materials such as plastics, Styrofoam and chemicals are creating a mounting problem of waste disposal. People are gaining the notoriety of producing excessive wastes and dumping them as garbage on landfills and oceans. Garbage such as nuclear wastes, plastics, fast food wastes and electronic products are samples of harmful materials that can affect the health of man in particular and of the environment in general. However these wastes became a business opportunity and opened up avenues for new industries, i.e. the urban services and waste treatment, an interesting topic for discussion. This study intends to investigate the urban services and waste management activities in Europe., and in U.S. Specifically, study seeks to describe the practices done within the industry and identify the challenges and opportunities the industry face. This work would be of special concern to those who wanted to gain information on the economic opportunities of the waste disposal. This research will use observational research method wherein the researcher will study a phenomenon without interfering. Observation method is used in behavioral studies, social sciences and anthropology, and is useful when ethics is a problem. Existing literatures and researches on the subject will be used as secondary source since access to primary source is not possible. Web definition of waste management is â€Å"The  collection,  transportation, and  

Monday, October 28, 2019

The National School Lunch Program Essay Example for Free

The National School Lunch Program Essay The provision of school meals in America began, as it did in many other lands in a rather sporadic way. According to the web site about the history of the School Lunch Program, in New York The Children’s Aid Society started a program in 1853, but it wasn’t until Robert Hunter’s book ‘Poverty’ was published in 1904 that other areas really took up the challenge. Hunter felt that it was no good having a law that compelled children to go to school if they were so hungry that they couldn’t concentrate or gain much benefit. In Philadelphia the Starr Association had begun serving penny dinners in 1894 and in 1908 programs were begun in Boston by the Women’s Educational and Industrial Union. The children ate their dinners at their desks, there being at that time no school food halls. By the end of the 1910 school year 2,000 pupils were being served. Ellen H. Richards wrote in the Journal of Home Economics for December 1910, The teachers are unanimous in the belief that the luncheons are   helping the children both physically and mentally. They are more   attentive and interested in the lessons during the last hour of the morning and the result in their recitations gives the proof. The National School Lunch Program started in 1946 under the National School Lunch Act signed by the then president Harry S. Truman, though school meals had been provided for many years before that through foods and subsidies from the United States Department of Agriculture. The reasoning behind the act was not just nutrition, but national security. This was because when America entered World War II it found that many recruits were of poor physical condition, especially those who had grown up in poor families during the depression years of the 30’s. As soon as that war finished America began to think about the next wave of conscription as it expected to have to fight communism in the near future. It was mainly under the auspices of General George C. Marshall, a member of the cabinet. According to the statute book its aims were as follows:- It is hereby declared to Congress, as a measure of national security, to safeguard the health and well-being of the Nation’s children and to encourage domestic consumption of nutritious agricultural commodities and other food, by assisting the States, through grants-in-aid and other means, in providing an adequate supply of foods and other facilities for the establishment, maintenance, operation, and expansion of nonprofit school lunch programs. The federally assisted program now operates in 100,000 both public and private schools. 7.1 million children benefited in the first year and the program now provides lunches to 29 million school children each day. The cost in 1947 was $70 million, but by 2005 it was $7.9 billion – a huge investment in the future health of the nation. The aim is that meals are free or at a low cost and that they are nutritionally balanced. In 1998 the program was expanded to include young people up to the age of 18 and also to include snacks served to children at after school educational and enrichment programs. At state level it is usually under the state education authorities who operate through agreements with the school food authorities. Usually it is high schools, both public and non-profit making private ones, who participate as well as private residential child care facilities who take part in the program. I t works by giving both cash and commodities to the institutions involved, the latter, known as ‘entitlement foods’ coming from the U.S. Department of Agriculture at a value of 16.75 cents for each meal served. They may also be given extra food from surplus stocks. In return the schools must meet federal standards in the food that they serve and offer these freely or at a reduced price to eligible children. Other support is available through the USDA’s Team Nutrition who provide nutritional and technical help and also provide nutritional education for pupils. The schools may decide for themselves which foods are served, but must comply with Federal nutritional guidelines which state that no more than 30% of calories should come from fat and less than 10% from saturated fat. They should also provide at least one third of the recommended needs for protein, vitamins, iron, calcium and calories. The meals are available to all children at schools which take part in the program. Those with incomes of less than $26,000 for a family of 4 i.e.130% of the poverty level get their meals free. Those with incomes between this and $37,000 i.e.185 % of the poverty level, get their meals at the subsidised price of no more than 40 cents. These figures are valid until June 30th, 2007. Other children pay more, but the school meal services must be run on a non-profit basis. When it comes to after school snacks if more than half the children in an area are eligible for free or reduced price school meals, then snacks may be free too. Reimbursements to the schools vary a little. Those in Alaska and Hawaii receive more, as do schools with a very high percentage of poorer pupils. There are links with local producers who can provide fresh food such as salad vegetables and fruit. The USDA works with the Department of Defence to provide food purchased through the Department of Defence. The supplies are monitored for fat content and their safety. Programs such as this provide children with the possibility of at least one nutritionally balanced meal a day. This may be prepared in a central kitchen, either r private or belonging to the educational authorities and distributed to schools. Other schools have their own kitchens. What the program can’t do is ensure that the meals are eaten rather than some fast food bought in or bough tin school from vending machines.. they also cannot ensure that the rest of a child’s nutrition is balanced or indeed that he gets enough other food. They educate children about nutrition, but children are not usually the food buyers or cooks at home. It may be, especially in the case of minorities and new arrivals, that the children find school meals unpalatable simply because they are different to what they get at home. Vending machines are in schools which provide other foods at extra cost which are not necessarily nutritionally so good such as chips and soda. There will always be children who prefer these. It would be a dictator who insisted that every one ate the same food, but do these poorer foods have to be so freely available? However many schools raise much needed funds in this way, though child obesity it must be said is a growing concern. For many children their school lunch is the main meal of the day. It is easy to give in to the demands for fast foods, even when those doing so know that they are ultimately harmful. Schools can either use a Nutrient Standard or the older food Group system when choosing the foods they provide. The Nutrient Standard is more accurate in providing a balanced diet, but most schools still prefer the older system. Choice USA recommends that parents regularly review the food that their children are receiving and discuss their choices with them. The child Nutrition Act of 1966 followed on from the National School Lunch Act. Under this act free or low breakfasts could also be provided. This had been initiated by the Black Panther Party earlier. President Johnson said when he gave his signature to the act ‘Good nutrition is essential to good learning.’ There had also been a Special Milk Program which began in 1954. The United States tries to care for all its citizens and so there is also a Child and Adult Care Food Program for both children and elderly and mentally or physically impaired adults in non-residential centers, and the Food Stamp program which began in 1953, so there has been a move away from just ensuring that those called to military service are fit to serve. All this from such small beginnings in one New York school. Electronic Sources Child Nutrition Act found 30th May 2007 http://en.wikipedia.org/wiki/Child_Nutrition_Act Choice USA found 30th May 2007 at http://www.choiceusa.net/Parents_NSLP.html The history of school meal programs found 30th May 2007 at http://www.fns.usda.gov/cnd/Lunch/AboutLunch/ProgramHistory_2.htm National School Lunch Program found 30th May 2007 at http://www.fns.usda.gov/cnd/Lunch/AboutLunch/NSLPFactSheet.pdf School Nutrition found 30th May 2007 at http://www.schoolnutrition.org/uploadedFiles/ASFSA/childnutrition/govtaffairs/nsla.pdf